Wildflower Expands Into the European Union

The company has signed an agreement with Two Towers to expand the Wildflower Wellness brand’s CBD+ line of products into Poland.

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April 16, 2019

VANCOUVER, British Columbia, April 16, 2019 (GLOBE NEWSWIRE) -- via NetworkWire -- PRESS RELEASE -- Wildflower Brands Inc. has signed an agreement with Two Towers to expand the Wildflower Wellness brand’s CBD+ line of products into Poland. Two Towers, a major wholesale prescription medical and over the counter wellness distribution company in Poland, is an extension of Omega Rex which is a group of 14 pharmacies around the central capital region of Warsaw.

Wildflower has received tariff codes for the importation of its products into Poland. Once its products are well placed for an explosive launch in Poland, this opens the entire European Union market for export.

The Brightfield Group recently announced market intelligence stating that the European CBD market will boom with 400 percent growth through 2023. Companies in the EU are readily on the hunt for reputable, high-quality CBD brands that attract eager consumers. With Wildflower’s CBD+ plant-based formulations in a line-up of premium wellness products, Wildflower is well placed to explode into Poland with Two Towers expertise navigating the regulatory landscape along with their existing extensive distribution network.

William MacLean, CEO of Wildflower Brands, says, “The European market is fragmented with no CBD market leaders. Our agreement with Two Towers vastly reduces barriers to moving our products between member states. This will position Wildflower as a market leader as the EU members begin opening their markets to CBD. We are excited to be working with Two Towers; their ability to expedite the regulatory process has been invaluable.”