Uber Enters the Cannabis Market
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Uber Enters the Cannabis Market

The ride-hailing company will allow consumers in Ontario, Canada, to purchase cannabis products for pick up through the Uber Eats app.

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November 23, 2021

Uber has taken its first step into the cannabis market, several months after Uber CEO Dara Khosrowshah told CNBC that the company would “absolutely” consider cannabis delivery in the U.S., depending on regulation.

The ride-hailing company has partnered with Canada-based cannabis retailer Tokyo Smoke to offer online cannabis ordering in Ontario, Canada, through the Uber Eats app.

Beginning early next week, Uber Eats will list Tokyo Smoke's products under a section labeled "cannabis" within the app. Consumers will then be able to place an order for pick up at the nearest Tokyo Smoke store in Ontario, a spokesperson told CNN Business. At this time, consumers cannot purchase such products for delivery.

It is currently unclear whether the company has plans to expand online cannabis ordering across Canada or within the U.S.

"We will continue to watch regulations and opportunities closely market by market," the Uber spokesperson told CNN Business. "And as local and federal laws evolve, we will explore opportunities with merchants who operate in other regions.”