The Green Solution is hosting a limited collaboration with Steve Pollack (The Dude of Life) throughout August, with a raffle that leads up to a special prize during Labor Day weekend.
Here’s how it works—and how TGS is banking on bringing in new customers to five of its locations: Incredibles vegan mango gummies “will be packaged in a group of 10, with a total of 100 milligrams of THC, priced at $20. For each product unit purchased, customers will receive a gift with purchase as well as one raffle entry for a chance to win a variety of prizes, which will be announced on Incredibles social media channels on Friday, Aug. 30.”
Pollack is a musician with long-running ties to Phish, who will be playing in Denver Aug. 30 to Sept. 1 for the band’s traditional Labor Day run at Dick’s Sporting Goods Park in Commerce City. Five first-place winners will receive a Sunday brunch with Pollack and a guest (on Sept. 1). Prizes, including T-shirts and other memorabilia, will be given to a second-place winner and a third-place winner.
The actual raffle will be open through Aug. 28 at five TGS locations:
- 1995 Wewatta Street in Denver
- 4400 Grape Street in Denver
- 470 Malley Drive in Northglenn
- 14301 East Colfax Ave. in Aurora
- 810 North College Ave. in Fort Collins
“As an industry leader, TGS is always looking for unique collaborations that tie the cannabis community with industries that our patrons engage with—including music, art and sporting events,” Jordan Bryant, The Green Solution’s creative director, tells Cannabis Dispensary “Concepts are vetted by our corporate teams to ensure that partnerships align with TGS brand standards.”
Promotional events like this are an important pillar of any cannabis retail business’s marketing efforts. TGS is pushing this August campaign to both its loyal customer base and to new customers through its social channels and various partnerships with Pollack’s own marketing platforms. The key, though, is the limited opportunity that customers have to pick up these Incredibles products.
“Name recognition definitely helps drive interest, but ultimately it comes down to the product quality and scarceness,” Bryant says. “Limited-time offers are a part of TGS culture and builds excitement around products that are unique. This approach allows us to reach new customer demographics who may not have previously shopped with TGS.”
And along the way, TGS budtenders will compound the strength of this campaign by offering complimentary memberships to the dispensary’s loyalty program. For each purchase, customers will get five-percent reward points; with 100 points, customers can cash in for certain products—like pre-rolls and concentrates. (On customers’ birthdays, they receive 420 points.)
“Our rewards program allows us to remain in engaged with our patrons and tailor our messaging to align with their unique cannabis interests. Additional value to the customer is provided through weekly special promotions as well as future initiatives that are on the docket.”
The August deal is under way now, and customers can learn more about TGS while tossing their names into the raffle for a prize that will make for a unique Labor Day weekend celebration.