Tattle Enters the Cannabis Space With Alpine IQ Integration

Denver-based Native Roots is the first cannabis dispensary to take advantage of the integration across its 20 locations.

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April 21, 2021

NEW YORK, April 19, 2021 – PRESS RELEASE – Tattle, an innovator in the customer experience improvement category, and Alpine IQ, a leader in digital transformation for cannabis retailers, announced an integration that enables mutually partnered cannabis dispensaries to elevate the on- and off-premises guest experience. Denver-based Native Roots, with 20 cannabis dispensaries, is the first to take advantage of the partnership.

The integration combines Tattle’s ability to track customer feedback across all ordering channels, with Alpine IQ’s robust suite of tools to protect, segment, promote and sync the consumer experience in-store and online. The result is an unmatched guest experience, with actionable insights provided to a cannabis dispensary’s leadership team, driving guest satisfaction and, in turn, sales.

"Partnering with Tattle and Alpine IQ has been tremendous,” said Alex Bitz, Native Root’s senior director of information technology. “For Native Roots, we have been able to streamline the guest experience and gather significant feedback that has allowed us to be actionable towards not only our in-store service but also understand our guest's expectations and requests for our stores off premise, as well. Combined, Tattle's dashboard and Alpine IQ’s suite of technology make it incredibly easy to obtain and capture the information we need, understand the metrics we are tracking and interact with our guests."

Tattle Founder and CEO Alex Beltrani said, “The cannabis dispensary industry is extremely unique in its ability to generate high customer check averages in ways that other retail verticals envy. Oftentimes, customers spend roughly $100 per dispensary visit. Unlike traditional surveys, Tattle provides actionable data at the location-level to drive high-impact improvement in operational areas where guests crave overperformance. For dispensary businesses, elevating the guest experience to avoid customer incidents, or recovering dissatisfied customers through our incident management system, can result in much more meaningful revenue recovery in the hundreds of thousands relative to other retail businesses.”

Tattle is a customer feedback technology platform built with an open application programming interface (API) in order to collect guest feedback and measure satisfaction across all-digital ordering channels, such as dine-in, take-out, delivery and drive-thru for omnichannel visibility. Using AI, Tattle recommends the most high-impact operational area for improvement across locations to drive the greatest increase in guest satisfaction.

The core benefits of the integration include:

  • Automated post-transaction survey distribution to guests for optimal engagement
  • Pre-populated survey with transaction data to ensure 90%+ survey completion rate of 50 questions
  • Statistically significant guest feedback volume for reliable identification of high-impact areas for improvement
  • More opportunity for guest recovery methods in order to extend hospitality beyond premises walls
  • Automatic marketing outreach for customers with specific customer experience scores
  • View improvement opportunities your managers can understand/implement directly within Alpine IQ reports

“With more and more dispensaries gearing up to handle the high volume of customers during the month of April because of 420, it’s imperative that businesses focus on transforming negative customer experiences into loyalty opportunities,” Alpine IQ CEO Nicholas Paschal said. “If a cannabis consumer has a bad experience, our partnership with Tattle will give dispensary owners a chance to mend that relationship with a delightful survey experience, while giving dispensary teams a chance to uncover key opportunities at a glance to create better customer experiences.”