Jushi Holdings Inc.’s Retail Brand, BEYOND / HELLO, Partners with Pop’s Nightclub and Concert Venue in East St. Louis, IL

BEYOND / HELLO Sauget Route 3 kicks off special concert-related promotions and shopping experiences starting with Kevin Gates Khaza Tour Performance Oct. 1.


BOCA RATON, Florida, September 30, 2021 – PRESS RELEASE - Jushi Holdings Inc., a vertically integrated, multi-state cannabis operator, announced BEYOND / HELLO™ Sauget Route 3 launched an exclusive partnership with Pop's Nightclub and Concert Venue ("Pop's"), located directly across the river from St. Louis in the heart of Metro East's nightlife district in Sauget, Illinois. The partnership will provide a unique experience for artists, VIPs, music fans and members of Pop's community by providing special offerings, merchandise, backstage related passes, artist green room, and shopping experiences just in time for hip hop artist Kevin Gates' Khaza Tour live performance at Pop's on Oct. 1 at 8 p.m.

In celebration of Pop's 40th Anniversary, BEYOND / HELLO Sauget Route 3 will offer artists a special "All Access Artist" 30% off dispensary pass on flower, extracts, edibles, vapes, tinctures, topicals, gear and other merchandise sold at the company's retail location through the end of the year. Performers will also be invited to an exclusive, pre-show shopping experience and gifted a custom goodie bag. Artists' VIPs will also be given a special "Backstage VIP" 30% off discount pass, along with a specially designed VIP water bottle and T-Shirt.

By visiting the "BEYOND / HELLO Tents" located throughout the Pop's venue, music fans, crew, stagehands, concession, custodian and administrative staff will also be eligible to receive a "Verified Fan 20% Off Card" for use on all cannabis products and merchandise sold at BEYOND / HELLO™ Sauget Route 3.

In addition, throughout the Pop's Nightclub and Concert Venue, BEYOND / HELLO Sauget Route 3 will include custom step and repeat backdrops for fan photos, celebratory banners and posters, merchandise and other special offerings. 

"From jazz, rock n' roll and reggae to metal, hip hop and country, not only do we want to celebrate Pop's 40th Anniversary, but we also want to embrace the special relationship cannabis and music have formed over the years," said Jim Cacioppo, Jushi chief executive officer and chairman. "Whether it's a partnership with Garcia Hand Picked, a collaboration with Colin Hanks' Hanks Kerchiefs line, a Sharpie mural from renowned street artist Jona Cerwinske, whose artwork has gained the attention of notables in the art and music worlds, or our new collaboration with Pop's, we look forward to bringing consumers more unique retail experiences built for the next era of cannabis."

For more information, visit jushico.com or BEYOND / HELLO on Instagram and Facebook.