This year, 4/20 celebrations include more legal dispensaries than ever before. U.S. states are coming online at a rapid clip now, and it appears likely that at least a few more states may legalize adult-use cannabis by the end of the year.
Today’s industry holiday gives dispensary owners a chance to present new deals, novel offers, engaging events (on the web and, to an extent, in-person) and engaging product launches.
Here, we’ve rounded up a batch of offers that we’re seeing across the fragmented cannabis marketplace. Let us know over at @cannabisdispensarymag on Instagram what you’re seeing.
Emjay’s recently launched dispensary in La Mesa, California, as well as its Sherbinskis store in Los Angeles on Fairfax Avenue are offering $1 pre-rolled joints to anyone who can provide a COVID-19 vaccination card between now and 4/20. Since California opened vaccinations to all adults earlier this month, everyone of legal age in the state can benefits from the initiative. All proceeds will be donated to Last Prisoner Project, a non-profit organization dedicated to cannabis-related criminal justice reform. Those who have not been able to get a vaccine yet can enjoy Emjay’s 4/20 promotions starting April 16, including: 25% off all items on delivery and retail, and 30%-50% off special category items. On the 20th itself, both locations are bringing in taco trucks to join in the celebration. – Tony Lange
Customers can get 15% off their orders at all 21 The Green Solution retail locations in Colorado by ordering online. In addition, the first 50 Perks Program members to check in at each location—1,050 total—on April 20 will be entered for chance to win cannabis for a year. The winner of that grand prize will receive a series of 12 coupons totaling $1,074.90, which represents 1 ounce of Cosmos per month beginning June 1, 2021. No in-store purchase is necessary to enter the drawing. The Green Solution is also offering an early-bird coupon giveaway of $20 Greencash to the first 20 check-ins April 20 at each location. The vouchers must be used on the same day and visit. – Tony Lange
The dispensary’s Arizona locations in Tempe, Mesa and Phoenix will host socially distanced celebrations with free uninfused food, games and giveaways on 4/20. In addition, anyone who makes a purchase from March 15 to April 20 can enter to win an orange Ford Mustang GT. Both medical and adult-use purchases qualify. The drawing will be at 4:20 p.m. April 20. In addition to the car giveaway, each retail location will have at least one giveaway every five minutes, with “big” prizes given away every 15 minutes. A host of vendors will also hand out free cannabis swag to customers, while employees will distribute products inside. – Tony Lange
The medical and adult-use dispensary on Dalton Avenue in Pittsfield, Massachusetts, a 40-mile drive from Albany, New York, is planning to offer six new products on April 20. Berkshire Roots will also welcome its product partners from Fernway and Betty’s Eddies, and the team at Alternative Wellness Centers on site to provide education, information and more from 10 a.m. to 8 p.m. The 10-hour event includes food from Grillin & Chillin food truck starting at noon, and music from Tony Lee Thomas and Jenny Porter as well as Melissa Brinton. – Tony Lange
On 4/20, Cresco Labs will be offering many product deals in its retail Sunnyside shops across several states, including Illinois, New York and Pennsylvania. Illinois Sunnyside retail customers can get 20% off flower, vapes, edibles, pre-rolls, concentrates and more, now until 4/20 – plus, exclusive Sunnyside x Edie Parker sets will be available for purchase! At the New York Sunnyside retail locations, customers will get $40 off for every $250 spent and $80 off for every $400 spent. Furthermore, at Pennsylvania Sunnyside retail shops, customers can buy two Cresco flower eights for $110 and get 20% off select vapes and concentrates, now until 4/20. – Andriana Ruscitto
It’s Velvet’s first 4/20 celebration, and the dispensary is celebrating in a big way. 420 Week at Velvet will feature deals on select brands, flowers, tinctures, edibles, concentrates and cannabis-infused beverages. Some of the deals include 25% off Super Sour Diesel eights, 20% off all Sensi products, 25% Wyld gummies and 20% off Wunder beverages. To see all of Velvet’s deals for the week, click here. - Andriana Ruscitto
Giving Tree Dispensary in Arizona will be celebrating 4/20 all day. In-store hours will be from 8 AM to 9 PM (Mountain Standard Time), and online orders will begin at noon. The first 75 customers to spend $42 in-store will receive a FREE swag bag. The dispensary will also feature over ten exclusive vendor deals including, 20% Kindred, 30% off Rove carts, 25% off Good Things Coming edibles, buy two get one free on Sprinkle THC and much more! Additionally, the dispensary will have a Katatinic Diamond Bar all day and have two vendors in-store every two hours with education and swag beginning at 10 AM. - Andriana Ruscitto
Join Dragonfly Wellness for its Utah Canna Fest on April 20, 2021, from 11 AM to 7 PM (Mountain Time). The FREE event will feature local artisan booths, delicious food trucks, 4/20 product deals, educational information, raffles and giveaways and more! Additionally, attendees will have the opportunity to hear from Utah cannabis industry leaders, medical cannabis leaders, cannabis lawmakers and leading processors and cultivators. Attendees are also encouraged to bring their resume to the event. There will be a chance to speak with cannabis industry representatives and learn about additional career opportunities in the community! - Andriana Ruscitto
Skymint dispensaries in Michigan took the whole week to celebrate, with eight days of deals leading up to April 20. Offers include four packs of Skymint and Jolly edibles for $50, as well as 30% off the Skymint x DNA Genetics flower line (featuring Chocolope, Baker’s Delight, Ztrawberriez and more). On the big day, Skymint is offering 30% of all THC products storewide. Perhaps the most eye-catching promotion for Skymint this past week has been the company’s Giant Joint Raffle: “Each Giant Joint is packed with 10g of hand-crafted premium flower that we’ve sprinkled with 1g of our high-quality THCA crystallized power. We’re only rolling 30 of these beefy beasts. If you’re lucky, you can bring one home by entering the Skymint Giant Joint Raffle.” – Eric Sandy